From left to right: Afieq Shazwan, Jonathan(winner), Siang Loong(winner), Shiha Zikir, HWC COFFEE Chief Marketing Officer Edmund Lai, Alex(winner), Inderveer(winner), Grace(winner), Vanisya, Evertts Gomes 

HWC COFFEE, Malaysia’s No.1 subscription specialty coffee chain, marked a new milestone with the grand finale of its first-ever TikTok Dance Challenge, held at Pavilion Bukit Jalil. The event brought together passionate coffee lovers, dance enthusiasts, and special guest appearances including Shiha Zikir, Afieq Shazwan, Evertts Gomes, and Vanisya, making the dance challenge even more unforgettable. 

“From smooth moves to bold brews, the TikTok Dance Challenge was a true reflection of the youthful, vibrant spirit that drives the HWC COFFEE community,” said Edmund Lai, Chief Marketing Officer of HWC COFFEE. “This event allowed us to connect with our audience in a fresh and creative way while reinforcing our mission to make specialty coffee more approachable, inclusive, and inspiring.” 

The winners of the dance challenge walked away with exclusive prizes, including HWC COFFEE merchandise and premium coffee products, but more importantly, they left with unforgettable memories on the HWC COFFEE stage.

“This campaign reflects HWC COFFEE’s continued efforts to build authentic relationships with its audience through energetic. As the brand continues to expand across Malaysia and beyond, its dedication to quality, creativity, and community remains at the core of its vision,” declares by Edmund Lai.

Giveaway by Afieq Shazwan and Shiha Zikir, assisted by HWC COFFEE Academy trainers Khai Fong (right) and Justin Lee (left).

Moreover, adding warmth and excitement to the event were HWC COFFEE Academy Trainers, Khai Fong and Justin, who assisted Shiha Zikir and Afieq Shazwan during their special appearance as guest baristas for the day. The giveaway drew an enthusiastic crowd, successfully attracting fans who gathered to enjoy the coffee, the vibes, and the star-studded moments.

About HWC COFFEE Academy

HWC COFFEE Academy collaboration with Oneworld Hanxin College to offer a comprehensive Diploma in Barista. This program is designed for individuals aged 16 and above who are passionate about coffee and interested in pursuing a career in the thriving coffee industry. It aims to equip the next generation of coffee professionals with the skills and knowledge needed to succeed in the competitive and ever-growing coffee industry. 

Moreover, HWC COFFEE Academy also provides experience workshops include Pour Over Workshop, Latte Art Workshop and Espresso Workshop. These workshops are available on weekdays and weekends, with sessions in both the morning and afternoon. They are suitable for beginners, casual learners, and coffee enthusiasts.

About HWC COFFEE Malaysia

HWC COFFEE Malaysia is No.1 subscription specialty coffee chain in Malaysia exclusively dedicated to the art of specialty coffee. HWC COFFEE Malaysia is now officially Halal certified, HWC COFFEE reaffirms its commitment to inclusivity, quality, and consumer trust. For more information, visit http://www.hwccoffee.my/ or visit your nearest HWC COFFEE brand store. Follow HWC COFFEE Facebook, Instagram, TikTok and XHS for more updates.