MEOW-RIAH RAYA: Celebrate a Modern Raya with Exclusive Pasal Meow Collectibles

Raya is a time to share joy, creativity, and memorable moments with family and friends. This year, HWC COFFEE presents MEOW-RIAH RAYA, a limited-edition collaboration with Pasal Meow, a local IP known for its cute and creative designs. The campaign combines exclusive merchandise with festive drinks, all Halal-certified for a worry-free and enjoyable celebration.

The campaign runs from 16 February to 31 March 2026 at over 80 HWC COFFEE outlets nationwide. Featuring playful Pasal Meow characters, it’s designed to appeal to younger generations seeking a modern and Instagram-worthy Raya experience.

Exclusive HWC x Pasal Meow Collectibles & Merchandise

MEOW-RIAH RAYA goes beyond ordinary promotions. Limited-edition plushies from Pasal Meow are designed as collectibles, perfect as gifts or keepsakes. The HWC x Pasal Meow tote bag adds everyday style, while the green packets with stickers bring a fresh, playful twist to the traditional Raya custom.

Every item is thoughtfully designed to be shared, displayed, and enjoyed as part of the festive experience.

Limited-Edition 1L Raya Drinks for Buka Puasa & Gatherings

HWC COFFEE also introduces a range of 1L bottled drinks that are refreshing and satisfying:

Berry Lemonade
Da Hong Pao Lemonade
Lychee Lemonade
Americano
Caffè Latte
Spanish Latte

Perfect for breaking fast, house visits, or casual gatherings, the 1L size encourages sharing while adding to the festive joy.

MEOW-RIAH RAYA Promotions & Sharing Combos

Meow-riah Sharing Combo (16 Feb – 15 Mar 2026): Buy any 1L bottled drink and receive a tote bag, Brownie Crisp & green packet with exclusive Pasal Meow sticker (worth RM67.70)
PWP Tote Bag: HWC x Pasal Meow Tote Bag RM15.90 with any handcrafted drink purchase
Green Packet: Buy 2 handcrafted drinks and receive 1 green packet with exclusive Pasal Meow sticker
Meow-riah Plushie Bundle: Coming later in the campaign, including 1 handcrafted drink (Regular size) (Americano, Latte, Lychee Lemonade, Da Hong Pao Latte, Jasmine Tea), 1 Crisp, and 1 Pasal Meow plushie (RM59.90)

For updates on plushie availability, make sure to follow HWC COFFEE on social media.

A Modern Twist on Raya

MEOW-RIAH RAYA offers a modern take on traditional celebrations, combining collectible merchandise, limited-edition drinks, and playful yet elegant visuals. Partnering with Pasal Meow, a local IP, the campaign supports local creativity while delivering a stylish, meaningful, and colorful Raya experience.

Available for a limited 1.5-month period at HWC COFFEE outlets nationwide, while stocks last. Don’t miss out on this exclusive festive collection!